A beautiful town

The evolving setting of Belleville

by Maddie Gaw, dramaturg

Belleville, the Parisian neighborhood that Amy Herzog named this play for, literally means "beautiful town".


While the area has undergone some gentrification in recent years, Belleville is still primarily known for being a thriving, multi-ethnic community of immigrants. France generally encourages its immigrants to restrict distinct cultural markers to private spheres to maintain "neutral" public space. This creates a multicultural France that can bridge any divide--and offers a safe space for American tourists to explore a beautiful Parisian fantasy.


When in Belleville, however, you are encouraged to come as you are. There is no hiding your differences--whether you're a Senegalese Muslim businessman or a couple of married American expats. The beauty here is not quiet assimilation but bold acknowledgement.

Belleville begins previews Jan 4th! Buy tickets and learn more at

We're Custom Made

The Custom Made Theatre Co., in its 18th season of production in San Francisco, is committed to producing plays that awaken our social conscience, focusing on the strength of the ensemble and creating an intimate theatrical experience. Custom Made is a member of Theatre Communications Group (TCG), National New Play Network (Associate member, NNPN) and Theatre Bay Area (TBA). Recipient of the SF Bay Area Theatre Critics’ Circle Paine Knickerbocker Award for making a lasting contribution to Bay Area theatre.

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The Custom Made Theatre Co.

533 Sutter St,

San Francisco, CA 94102

Phone. 415-798-2682